Stand Out
Content Marketing
Content marketing is one of the best ways to build & refine the “voice” of your brand...
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable marketing objectives like generating leads, acquiring new users and driving online & offline sales.
Our content marketing service provides consistent content for social media marketing. It contributes to SEO efforts by generating natural inbound links which build up good content on your social media properties and stands out in search engines.
We will work closely with you to build a comprehensive content plan that is relevant, engaging, structured and designed to enhance visitor interaction thereby encouraging them to contact your business.
Attract & Retain
Your Audience
Content Creation & Design
Investing in credible content design elements will clarify what you stand for and who your ideal customer is...
To help you build engaging and helpful content that brings your brand and products to life, we utilise our top creative best practices across all content distribution platforms to design messaging that performs.
Using targeted & consistent branded creative standards for images, videos & copy, helps you drive better performance for your social media marketing with a credible brand presence.
Our creative media team deploys unique and appealing content onto your social media profiles to amplify your brand and maintain an active presence with noteworthy and share-worthy content.
Social Media Planning
A plan to support the development and execution of operational and content strategies...
Your social media plan outlines what you want to achieve on social media and how it supports your overall marketing strategy.
Mirage Media will help you determine your target audience, the social networks to join and the type of content to develop & share.
Once we have outlined the plan, we get to work building, designing and refining your content and cadence, analysing follower engagement and building deeper relationships with your audience.
Social Media
But #withaplan
Timely, Targeted
And Relevant
Content Calendar
A content calendar acts as a roadmap to success for your business on social media...
The Maintenance & management of you social media accounts happens via a social media calendar. We create a timeline of your upcoming social media posts. Each entry in a social media calendar usually includes some combination of these elements:-
The exact date and time the post is going live
The social network and account where the post will be published
The post’s copy and creative assets (i.e. photos or videos)
Links and tags to be included in the post
Any additional relevant information (e.g. is this an Instagram feed post or a Story?)
Depending on the scope of your social media strategy, your social media calendar can include one or many social networks.
Social Media Monitoring
Social listening & analytics tracks conversations about your business or industry that are happening in the digital space...
Social media analytics entails listening to your customers by monitoring social media for messages directly related to your brand and responding to those messages appropriately.
These insights help us understand your audience and improve ongoing content strategy by accessing the full spectrum of conversation around your industry, brand, and any topics relevant to your brand.
Monitor & Improve
Your Messaging
Let's explore actionable solutions to help
your brand gain a clear voice,
speak to the right audience,
create growth opportunities,
and build resilience for the future.